What's behind the scenes of the "@tberci institution" in the age of digital deception?

During the campaign for the *Super sapiens* book so far, I have given dozens of corporate presentations, book launches, and workshops, starting from multinationals like OTP, L'Oréal, and GE Healthcare to smaller domestic companies, as well as from the Budapest University of Technology and Economics to Pázmány Péter Catholic University.

Meanwhile, in addition to work—before, after, or sandwiched between two project meetings—a never-ending series of friend meetups, training sessions, radio interviews, podcast episodes, articles, online appearances, conferences, sports festivals, and various online and offline appearances and book launches.

Super-super, I live it all and I get it all: in the age of digital dopamine, digital marketing, and deception, we could even call this "brand building"—the @tberci institution is being built.

But what is really behind the scenes?

It's not just flow, not just running, not just research, not just books and projects.

Whether intentional or not, whether brand building or not: it doesn't change the essence—behind the scenes of @tberci stands a character who is more introverted than extroverted, socially anxious, and searching for his path, which not many would think in the age of digital deception. Except for those who truly know me.

Along the stories and knowledge base of the *Super sapiens* book, I remind myself week after week that:

we live in a world of digital narcissism and pathological productivity,

digital deception is booming,

we have fallen into the era of everything-at-once, excessive noise, and never-enough,

where more is always followed by even more,

where we want everything, everywhere and at all times, all of this in parallel and simultaneously, here and now, for free.

But at the end of the day, dopamine is never enough, no matter what happened.

If and when the infinite game called Life ends for me, the question won't be how many meetings there were, how many projects, how many races, how many books, how many publications, how many... whatever.

But rather, for example, how many children, how many grandchildren and great-grandchildren, how many shared moments and experiences, connections with ourselves, our friends and family members, our fellow humans, nature, and the world? And meanwhile, how much value did we create in the infinite game called Life, which sooner or later, one way or another, will end for us?

And at the very end, when we ask ourselves whether it was all worth it, and what the meaning of our existence or the universe is,

we often have it backwards: it's not the universe that gives meaning

to our existence, but our existence that gives meaning to

the universe.

These thoughts stand behind the scenes of the @tberci institution and the *Super sapiens* book: